If you own or run a physiotherapy business that has a website, you will be aware that one of the key strategies to drive traffic to that website is for it to rank highly on Google. SEO specialists report that over 55% of all traffic from Google is sent to the websites that occupy the top 3 positions on page #1 for any given search term.
This fact alone should be incentive enough for you to seek to have your website aiming to reach those top spots on Google but knowing what you need, and actually being able to achieve it are two very different things. It might be you are well versed in SEO tactics, however, you are but one person, and having the knowledge of what to do is seldom enough without the time and resources to put that knowledge into practice.
That is why almost all business owners take the wise decision to carry on doing what they do best, which is to run their business, and instead employ a local SEO agency to plan and implement the strategies necessary to get their website ranked highly on Google. That same principle applies to you and your physiotherapy business as it does to any other.
With a local SEO agency taking care of your SEO, you can continue to focus on running your business, so straight away you are in a win-win situation, Your business is being run professionally and continues (we hope) to be successful, and in the meantime you have a skilled and professional team of SEO experts working on your website’s ranking and as they do so, you can expect to see more visitors to your website, which should lead to more clients.
The next benefit of employing a local SEO agency is that you are not just hiring one or two experts, but a whole team of them. SEO can be complex, and within it, there are many aspects that require expert knowledge. A local SEO agency will either employ, or have access to, experts in competitor analysis, keyword research, copywriting, link building, content creation and onsite optimisation, to name but a few of the many elements that go to make up a comprehensive SEO campaign.
As well as having expert personnel, a local SEO agency will also have the many tools and resources needed to plan and implement a successful SEO campaign. These tools will initially be used to carry out research to ascertain exactly what needs to be added or improved in order for your physiotherapy website to climb Google’s rankings.
Another huge benefit of employing an SEO agency in your local area is that it will have first-hand knowledge of what it takes to rank the websites of local businesses. Presumably, you are not trying to compete with multi-national companies but are instead competing with other physiotherapy businesses in your area.
The experience of analyzing local search rankings, and of ranking them, will mean that not only will their work for you be more effective, but it is likely to happen much quicker than you might first be expecting. Obviously, the quicker they can get your website ranking at the top of page one on Google the quicker you start to these the increased number of visitors, and ultimately increases in those who wish to become your client.